Our journey so far…
From small beginnings and good intentions, the Be Well Collective was launched to provide mental health and nutritional support to young adults working within the creative industries. Since launching over three years ago, growing our team and diversifying our initiatives, the BWC’s reach of support has grown considerably, with the aim to benefit ALL young people, irrespective of industry or profession.
We have provided support to over 800 young individuals face to face and over 10,000 through online initiatives, working closely with our supporters; the British Fashion Council and the British Fashion Model Agents Association.
We take prevention to mental health seriously, because every young mind deserves to Be Well.
2020
We partner with The British Fashion Council & The British Fashion Model Agents Association to expand our reach to more young models.
We deliver wellbeing workshops to several modelling agencies, to help them support the mental health of their young models.
We host our second annual London Fashion Week Wellbeing Summit at The Corinthia Hotel, inspiring over 200+ young models with talks and activities from leading wellbeing experts.
We host several workshops for young models in partnership with Breathpod, Model Zone and A Place to Heal.
In support of World Mental Health Day, we collaborate with ethical clothing brand Hansine on a special edition camisole for mental health advocacy.
We partner with food emporium Natalie in Mayfair on the Be Well Smoothie & Be Well Bowl — all profits go towards supporting mental health in young models.
We collaborate with the sustainable brand Make Thread on the ‘Live Well’ top, with 25% of all profits donated to support mental health initiatives for young people.
2021
We launch our mentorship for young creatives, partnering models with industry veterans like Amber Le Bon, Sam Webb & more to support their mental health.
We partner with Sheep Inc & Daniel Fletcher on the Live Well Be Well Beanie, with all profits donated to The Be Well Collective.
For London Fashion Week, we host a Pavilion panel on Mental Health in Fashion, for London Fashion Week, bringing together indsutry experts.
We host our first live podcast at the Pavilion.
We reach a milestone of over 600 young people supported through direct, face-to-face programmes.
2019
Sarah Ann Macklin, model-turned-nuritionist, founds The Be Well Collective to support mental health in young models.
We host the first London Fashion Week Wellbeing Summit.
We host our first fundraising evening in collaboration with The Rake.
We launch the Live Well, Be Well series, with industry veterans vulnerably sharing their stories and mental health journey to inspire open conversation in the next generation.
2022
We expand our mentorship programme, bringing onboard more mentors and reaching more young craetives. (use headshots of e.g. Anna K)
We host a Body Image Unlocking workshop helping models whose livelihoods revolve around their appearance unpack their relationship with their bodies and build healthier mindsets.
We host a Finding Your Purpose workshop to help young models find a sense of direction and intention in an often unstructured and uncertain career and industry.
We host an Anxiety Triggers workshop to help young models understand their own anxiety and how to better respond to challenging situations.
We host a Finding Clarity workshop to help young models facing uncertainty and anxiety develop a sense of self-trust and vision for their lives and careers.
2023
We host a Find Your Peace of Mind workshop at the Pavilion for Mental Health Awareness Month
We launch our monthly Journal Club helping young creatives connect with experts on mental wellbeing and create a self-expression routine.
We host our first Eating Disorder Workshop for young models, helping them to understand the causes and impact of Eating Disorders and sharing insights from experts to overcome them.
We host our Dealing with Rejection & Building Resilience workshop to help models manage the volatility and uncertainty of the fashion industry.
2024
The Be Well Young Creatives Mentoring Programme continues to be successful, reaching more young people and helping them forge a way forward.
We host two Full-Day Mental Health workshops at the Pavilion giving young creatives an immersive learning and connecting experience to boost their wellbeing.
We hosted our first Eating disorder workshop for agents, helping them support their models mental wellbeing and empowering them with valuable tools to better their communities.
2025
We updated DBS checks on all our mentors, improving the quality and reliability of our Young Creatives Mentoring service.
We reach a milestone of 100 online resources published to support young people’s mental wellbeing — always from certified experts.
We expanded Be Well’s community on social media, rebranding to resonate more with young creatives and provide weekly science-backed resources.
2026
We launched the Be Well Run Club with over 50+ attendees at our inaugural run, in collaboration with BKM Health & Box Clever Sports, encouraging young models to prioritise movement and connection for wellbeing.
We launch the Be Well Referral Network to connect young models with professionals who understand their unique context and needs and can provide tailored support.
We relaunch Be Well workshops in Summer 2026 delivering high-quality, expert-led educational sessions to help models put their mental wellbeing first.